These course are only for Home Students, Tier 4 Students are not eligible to apply for Pat time courses
ISMM QCF Level 1 Qualifications
Want to get started in Sales and Marketing? You can get a government recognised qualification from the Institute of Sales and Marketing Management. Level 1 is the place to start and is suitable for you if you meet any of these criteria:
- You are on a government training scheme such as an Apprenticeship
- You have no work experience in Sales
- You have little or no work experience in any field
- You are looking for a basic grounding in Sales
- You want a qualification at a level equivalent to GCSE grades D to G or NVQ Level 1
- You want to be assessed on your ability to use relevant knowledge, skills and procedures to complete routine tasks, taking responsibility for completing tasks subject to direction or guidance.
We offer four small qualifications in Sales and Marketing:
| Level 1 Award in Selling lawfully and ethically | 1 credit |
| Level 1 Award in Understanding the sales cycle | 3 credits |
| Level 1 Award in Understanding marketing | 2 credits |
| Level 1 Award in Communication skills in sales | 1 credit |
We also offer a bigger qualification:
Level 1 Award in Sales and Marketing 7 credits
ISMM QCF Level 2 Qualifications
Want to learn about Sales and Marketing? You can get a government recognised qualification from the Institute of Sales and Marketing Management. Level 2 is a good place to start and is suitable for you if you meet any of these criteria:
- You are in full or part-time education
- You are on a government training scheme such as an Apprenticeship
- You are in your first job in Sales or are interested in working in Sales
- You have little or no work experience in Sales
- You want to start learning about Sales
- You want to supplement your Business Studies course
- You want a qualification at a level equivalent to GCSE grades A* to C, BTEC First or NVQ level 2
- You are taking part in Enterprise Week or a business project
- You want to be assessed on your ability to select and use relevant knowledge, ideas and skills to complete well-defined tasks and address straightforward problems, taking responsibility for completing tasks and exercising autonomy subject to overall guidance or direction.
We offer a choice of seven small qualifications in Sales and Marketing:
| Level 2 Award in Understanding laws and ethics of selling | 3 credits |
| Level 2 Award in Understanding marketing | 4 credits |
| Level 2 Award in Understanding buyer behaviour | 3 credits |
| Level 2 Award in Sales targets | 2 credits |
| Level 2 Award in Selling to customers | 5 credits |
| Level 2 Award in Understanding selling to customers | 5 credits |
| Level 2 Award in Telesales | 5 credits |
We also offer a bigger qualification:
Level 2 Certificate in Sales and Marketing 17 credits
You can start with a small qualification and if you like it, you can take more units and get a bigger qualification
ISMM QCF Level 3 Qualifications
Want to get on in your Sales and Marketing career? You can get a government recognised qualification from the Institute of Sales and Marketing Management. You can start at level 3 if you meet any of these criteria:
- You are employed in your first or second sales job
- You want to deepen and broaden your knowledge and skills in selling and marketing
- You want to build on knowledge and skills to progress up the sales career ladder
- You have responsibility for a sales account or a sales area
- You want a qualification at a level equivalent to A-level, BTEC National or NVQ level 3
- You want to be assessed on your ability to identify and use relevant understanding, methods and skills to complete tasks and address well-defined problems which have some complexity, taking responsibility for initiating and completing tasks.
We offer a choice of ten small qualifications in Sales and Marketing:
| Level 3 Award in Preparing and delivering a sales presentation | 5 credits |
| Level 3 Award in Handling objections, negotiating and closing sales | 6 credits |
| Level 3 Award in Understanding influences on buyer behaviour | 3 credits |
| Level 3 Award in Understanding customer segmentation and profiling | 4 credits |
| Level 3 Award in Understanding sales and marketing in organisations | 4 credits |
| Level 3 Award in using market information for sales | 5 credits |
| Level 3 Award in Time and territory management for sales people | 6 credits |
| Level 3 Award in planning for professional development | 2 credits |
| Level 3 Award in Prospecting for new business | 4 credits |
| Level 3 Award in Sales pipeline management | 6 credits |
We also offer two bigger qualifications:
Level 3 Certificate in Sales and Marketing 17 credits
Level 3 Diploma in Sales and Marketing 37 credits
You can start with a small qualification and if you like it, you can take more units and get a bigger qualification.
ISMM QCF Level 4 Qualifications
Are you thinking of moving into sales management or account management? ISMM qualifications are written by sales experts and are designed to equip you with knowledge and understanding of theories for sales and account management. They are all recognised by Of equal, the UK examinations regulator. Level 4 is for you if you meet any of these criteria:
- You are an aspiring or practicing sales manager
- You are an aspiring or practicing account manager
- Your role requires you to manage other people and/or resources
- You want to develop knowledge, understanding and skills in sales and account management
- You want a qualification at a level equivalent to first year degree or Higher National Certificate
- You want to be assessed on your ability to identify and use relevant understanding, methods and skills to address problems that are well defined but complex and no routine, taking responsibility for overall courses of action and exercising autonomy and judgement within fairly broad parameters.
We offer a choice of eight bite-size qualifications in Sales and Marketing:
| Level 4 Award in managing responsible selling | 4 credits |
| Level 4 Award in Understanding segmentation, targeting and positioning | 5 credits |
| Level 4 Award in Managing a sales team | 6 credits |
| Level 4 Award in Operational sales planning | 5 credits |
| Level 4 Award in Sales negotiations | 5 credits |
| Level 4 Award in Analysing the marketing environment | 5 credits |
| Level 4 Award in Finance for sales managers | 7 credits |
| Level 4 Award in Writing and delivering a sales proposal | 4 credits |
We also offer two bigger qualifications:
Level 4 Certificate in Sales and Marketing Management 18 credits
Level 4 Diploma in Sales and Marketing Management 41 credits









